Can Social Media Predict the Oscars?

With Oscar season upon us, Falcon Social, a social media management platform, started tracking the Academy Awards on social media to see which movie had the most people talking prior to the event.

AmericanSniperTease

With Oscar season upon us, Falcon Social, a social media management platform, started tracking the Academy Awards on social media (prior to the event) to see which movie had the most people talking.

As you probably know, the nominees for best picture were:

  • American Sniper
  • Birdman
  • Boyhood
  • The Grand Budapest Hotel
  • The Imitation Game
  • Selma
  • The Theory of Everything
  • Whiplash

You may have your own ideas on which movie deserved to win the Oscar. But which movie had the most people talking in the days leading up to the awards show? By running the query “[movie title] AND award,” Falcon Social compared the eight movies and their mentions across the news, blog posts, and social in the thick of awards season.

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Taking a look at the breakdown of mentions, one can see the awards buzz is neck-and-neck.

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Birdman was in the lead with 41 percent of “Birdman AND award” mentions coming from news sources,...

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