Can Marketers Keep Up with Memes and Trends on Vine?
Working with plugged in influencers on Vine could be the best way to capitalize on trends with quick boom and bust cycles.
Vine is probably one of the fastest social networks out there. If a post has a spark of creativity, or contains something easily replicable, Vine’s creators will jump on it. These Vine memes, like “What are those?!”, experience a dizzying high before falling off. And if you hope to market on Vine, you need to understand how Vine’s audience remixes memes and popular content.
Most Vine memes have a similar cycle of popularity:
- The original piece of content is uploaded
- Users replicate the Vine, as with the Whip/Nae Nae dance
- Users begin to remix, or make meta posts
- The meme reaches peak and then drops off, often to nothing.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in