Ex-NBC News, CNN Anchor Campbell Brown to Lead Facebook News Partnership Team

Facebook tapped a television journalism veteran to head its news partnerships team: former NBC News and CNN anchor Campbell Brown.

Facebook tapped a television journalism veteran to head its news partnerships team: former NBC News and CNN anchor Campbell Brown.

Brown announced the move in a Facebook post (embedded below), saying her role will be less editorial and more focused on “working directly with our partners to help them understand how Facebook can expand the reach of their journalism and contribute value to their businesses.”

Facebook executives shared similar points with Jim Rutenberg of The New York Times, saying Brown will not serve as an editor in chief of sorts and would not be involved in content decisions.

They told Rutenberg that Brown would focus on matching Facebook’s journalist partners with the social network’s features, including Facebook Live livestreaming videos, Instant Articles and News Feed.

Chris

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in