Facebook Allows Advertisers To Buy Sponsored Stories In News Feed Separately

Facebook continued down the path of diversifying its offerings for advertisers with Tuesday’s announcement that sponsored stories in the news feed are now available for purchase separately via the social network’s ads application-programming interface and power editor.

Facebook continued down the path of diversifying its offerings for advertisers with Tuesday’s announcement that sponsored stories in the news feed are now available for purchase separately via the social network’s ads application-programming interface and power editor.

Marketers can choose from the following placement options for their sponsored stories:

  • All placements, which includes the right-hand side, and the desktop and mobile news feed.
  • All desktop placements, which includes the right-hand side and the desktop news feed.
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