Barack Obama: Ruler of the Free (Instagram) World
U.S. President Barack Obama has this whole Instagram thing down, according to a new study from public-relations and communications giant Burson-Marsteller.
U.S. President Barack Obama has this whole Instagram thing down, according to a new study from public-relations and communications giant Burson-Marsteller.
Burson-Marsteller analyzed the presence of governments on Instagram, finding that more than 70 percent of countries’ governments across the globe have official presences on the Facebook-owned photo- and video-sharing network, but about one-third of the 305 accounts it discovered were dormant or inactive.
A total of 136 of the 193 member states in the United Nations maintain official Instagram accounts, according to Burson-Marsteller, which found that Obama was both the most popular and most effective world leader on the social network.
The top 10 world leaders on Instagram, by followers, are:
- Obama, 6,044,620
- Russia Prime Minister Dmitry Medvedev, 2.045,275
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