Buffer Amps Up Its New Business Product With Google Analytics Integration

Buffer’s recently launched Buffer for Business plans enable social media managers and digital marketers to manage and measure far-reaching social campaigns efficiently and effectively.

With the integration of Google Analytics, Buffer for Business users can now match performance to specific marketing campaigns, track follower growth across multiple networks in one place and drill down into individual days to analyze the nitty-gritty of post performance.

With the newly beefed up analytics, businesses can track follower growth in comparison with how often they tweet and what kind of engagement they’re receiving.

Of course, the platform lets you specify any date range if you want to analyze how a specific time period looked on your networks.

Where the new product really shines is in displaying link clicks against other metrics, removing the necessity of tracking clicks in an external service like Bit.ly:

In comparison to other social scheduling powerhouses like HootSuite and TweetDeck, Buffer enables teams of any...