Broncos Topped Panthers on Field in #SB50, But Who Won the Social Super Bowl?

While the final score of Super Bowl 50 put the Denver Broncos clearly atop the Carolina Panthers, both teams excelled differently on social media.

While the final score of Super Bowl 50 put the Denver Broncos clearly atop the Carolina Panthers, both teams excelled differently on social media.

New data from Unmetric, tracking the social media efforts of the two teams from Jan. 25 through Super Bowl Sunday, shows that while the Broncos were standouts on Facebook, the Panthers were more successful on Twitter and Instagram.

Unmetric shows that the Broncos dominated the Panthers in terms of share of voice on Facebook, 71 percent to 29 percent.

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