Lessons Learned From Lord & Taylor’s Run-In With the FTC
In case you missed it, Lord & Taylor recently came under fire with the Federal Trade Commission as a result of one of its influencer marketing campaigns.
In case you missed it, Lord & Taylor recently came under fire with the Federal Trade Commission as a result of one of its influencer marketing campaigns.
The brand had partnered with several fashion bloggers and Nylon to promote its new Design Lab clothing line. However Lord & Taylor neglected to make it clear to consumers that influencers’ Instagram posts and the Nylon coverage were paid ads, not genuine editorial content.
Like many large brands, Lord & Taylor appointed a third-party social media agency to hire influencers and carry out the campaign on its behalf.
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