Brands Need Passion – Here's Why & How To Get It
What really generated passion this Super Bowl, other than the intense fans of the teams on the field, were a couple of commercials on totally unrelated subjects
What really generated passion this Super Bowl, other than the intense fans of the teams on the field, were a couple of commercials on totally unrelated subjects. Though the feedback was diametrically opposed, each illustrates just how important it is to engage your audience – and how viral passion can be.
An iconic fast food company decides to accept gestures of familial love as currency through Valentine’s Day. Meanwhile, a huge life insurance company exploits the vulnerability of a child to make a pitch, while denying any economic motivation.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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