Brands Mistaking Fleeting Super Bowl Connections For A Love Match
Brands who looked to form deep connections during the Super Bowl with customers may find themselves dumped, but why?
Imagine: There’s a great guy, Ben, who just signed up for a dating site. He spends serious time editing his profile, getting the stamp of approval from his gal pals, and he even bears the taunting from the buddies he cropped out of his new profile picture.
The hits come rolling in. Winks and likes and email messages — even a few emoji with the heart eyes. Ben is pumped.
And then Ben drafts an email. He copies and pastes that email to 15 different eligible ladies.