Brands Can Build Trust With Stories of Good Will [Infographic]
Consumers exposed to stories of brands doing good things are more likely to view the brand in a positive light and might even become a brand advocate.
Recent research has shown us that emotion, social shares and virality are all closely interconnected. A new infographic from Buzzstream and digital marketing agency Fractl shows us a different side of the emotion-social equation: how brands can build trust when stories of their goodwill go viral.
Companies often go out of their way to set things right for a customer even when they don’t have to. Amazon, for example, refunded a customer’s purchase when that purchase was lost by the postal service.
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