Which Brand Won the Social Super Bowl? [Infographic]
Ninety percent of all social buzz around the Super Bowl ads came from mobile devices.
With a total of 12 million social media mentions in one day, many brands seized the opportunity to go viral or at least create some social buzz around the Super Bowl. Several were successful, others less so. Social media management company, Engagor, used its monitoring and analytics tools to determine the Super Bowl’s highest scoring brands.
Pepsi, Coca Cola, Bud Light and Butterfinger were the top five most discussed brands. GoDaddy, Wonderful Pistachios and Sonos engaged most with their audience during the game.
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