IPO Sinks Facebook In Customer Loyalty Study
The list of casualties of Facebook’s staggering initial public offering now includes Facebook’s position on the Brand Keys Customer Loyalty Engagement Index, as it fell to fifth place in the social networking category, after holding the top spot in February.
The list of casualties of Facebook’s staggering initial public offering now includes Facebook’s position on the Brand Keys Customer Loyalty Engagement Index, as it fell to fifth place in the social networking category, after holding the top spot in February.
The Brand Keys standings, as of May 30:
Brand Keys Founder and President Robert Passikoff shared his theories behind the drop-off:
It’s completely consumer-driven. First you need be resonant enough with consumers to make the list.
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