Boomerang Makes Social Gifting A Local Experience
Social gifting, which is becoming wildly popular on Facebook, has largely been conducted through gift cards and major retailers. Boomerang wants to make social gifting a local experience. The Chicago-based program is expanding to New York, Indianapolis, and Austin, Texas, offering small businesses and local retailers a chance to get in on the social gifting fun.
Social gifting, which is becoming wildly popular on Facebook, has largely been conducted through gift cards and major retailers. Boomerang wants to make social gifting a local experience. The Chicago-based program is expanding to New York, Indianapolis, and Austin, Texas, offering small businesses and local retailers a chance to get in on the social gifting fun.
Boomerang takes a user’s Facebook location and interest data to suggest an experience-based present. Say you have a friend in New York who enjoys a good locally brewed beer or is in need of some pampering at a spa.
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