New Facebook Tools for Marketers: Blueprint, Learn How, Ad Copy Cheat Sheet

Facebook announced three new tools for marketers: Blueprint, for agencies and larger brands; Learn How, geared toward smaller businesses; and an ad copy cheat sheet.

BlueprintFacebook announced three new tools for marketers: Blueprint, for agencies and larger brands; Learn How, geared toward smaller businesses; and an ad copy cheat sheet.

Blueprint (pictured above) is available to all Facebook users in English via desktop and mobile, and it is aimed at helping agencies, partners and marketers craft ad campaigns on the social network that drive business results. Online courses, in-person training and certification are part of Blueprint, which covers topics including campaign optimization, video on Facebook and measurement.

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