Blood Groups: Using Facebook Groups To Save Lives
Israel’s NATAL Trauma Center, along with creative ad agency Twenty Three, sought to find a solution for the difficulties of finding blood donors in times of need. The answer? Facebook, of course.
In the case of natural disasters and other emergencies, one of the most urgent needs is finding blood donors, but finding donors of a certain blood type can often be difficult. Israel’s NATAL Trauma Center, along with creative ad agency Twenty Three, sought to find a solution for the difficulties of finding blood donors in times of need. The answer? Facebook, of course.
With Twenty Three’s help, NATAL launched BloodGroups.co.il, a social platform designed to serve as a pool of emergency donors.
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