Bing Announces Support for Facebook’s App Links

Bing will support the open, cross-platform solution for application-to-app linking.

Microsoft’s Bing search engine announced that it will support App Links, the open, cross-platform solution for application-to-app linking introduced by Facebook at its 2014 F8 global developer conference.

Facebook said in a developer blog post that more than 1,000 developers have created more than 7 billion App Links-enabled URLs, adding that Bing expanded its search index to include apps and app actions, enabling content from App Links-enabled apps to appear in its search results.

Nancy Xiao of Parse’s developer marketing team added in the blog post that the move by Bing should help drive more app installs and boost engagement and re-engagement for apps, writing:

We’re going to continue investing in the App Links ecosystem and add App Links support to more Facebook products and services.



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