Looking to use social media to power your business? Smart play. Collectively, platforms such as Facebook, Twitter, Instagram, YouTube and Pinterest have billions of users. But which social network is best for you, and your brand?
Just because a channel is popular doesn’t necessarily make it the right choice for your products and services. Each of the major social networks have different strengths and appeal to different kinds of users – accordingly, some will be a better fit for your industry than others.
Twitter, for example, can work very well for business to business (B2B) companies, whereas Facebook lends itself to brands that are visually-oriented (i.e.,