Back-to-School Shopping Is Already Happening (Infographic)

Early shoppers begin their search and purchases around June 15, while the bulk of shoppers are most active during the six weeks from mid-July to the end of August.

While it may seem that graduation just passed and summer vacation just started, back-to-school season is already looming. An infographic from Bazaarvoice indicates that the early birds have already started their shopping.

Back-to-school shopping spending surpassed $60 billion last year, and shoppers focused primarily on consumer electronics, office supplies, apparel and accessories. Combined, the traffic to these spiked to 10.8 billion page views within Bazaarvoice’s network.

Early shoppers begin their search and purchases around June 15, while the bulk of shoppers are most active during the six weeks from mid-July to the end of August.

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