Facebook Gets an F for Back-to-School Shopping
A recent survey from multichannel loyalty and engagement platform PunchTab revealed that 75 percent of moms do NOT intend to use social media for back-to-school shopping this year. And yes, that includes Facebook. Whaaat?
A recent survey from multichannel loyalty and engagement platform PunchTab revealed that 75 percent of moms do NOT intend to use social media for back-to-school shopping this year. And yes, that includes Facebook. Whaaat?
Out of the moms that do, the vast majority (22 percent) plan on using Facebook. So why does Facebook get an F, then? Well, I’m not sure what sort of schools YOU’VE attended, but 22 percent is a pretty dismal percentage to me.
But isn’t back-to-school the one time each year (other than Christmas) when parents are all inevitably buying very similar things? And, just like Christmas, wouldn’t it be a good time to start pooling resources, sharing advice and helping each other get the best deals on the things that everybody is buying?
Maybe not.
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