Auto, Luxury and Media Brands Fare Best on Instagram

Instagram has been nipping at Twitter’s heels. As the visual network gains more active users, they are demonstrating higher engagement with both brands other users. Data collected and analyzed by Simply Measured breaks down where Instagram is gaining the most.

Twitter is still in the lead, with 241 million monthly active users. But Instagram has already reached 200 million, despite being three years younger than Twitter. And because of its visual nature, Instagram is a great place for brands to advertise.