Atlas Finds That One of Six Proactiv Online Buyers Saw Display Ads First
Direct-marketing giant Guthy-Renker tapped Facebook’s Atlas advertising platform to gain better understanding of the relationship between display ads and paid search.
Direct-marketing giant Guthy-Renker tapped Facebook’s Atlas advertising platform to gain better understanding of the relationship between display ads and paid search.
Atlas studied 12,000 online buyers of Proactiv skin-care products over a month-long period, from initial impression through to final purchase, and it found that 16 percent of them clicked on search ads for Proactiv after initially seeing display ads.
Rebecca Sharpe of Atlas Insights wrote in a blog post:
The question was simple: Does each channel drive its own purchase results separately, or do the two efforts overlap to influence conversions together? Due to Atlas’ ability to match consumers with the ads they’ve been served across devices, finding the answer was relatively straightforward.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in