Apple: Users Spent $1.1 Billion on the App Store Over the Holidays
App Store customers broke sales records during the recent holiday season.
Apple has revealed consumers broke App Store sales records during the 2015 holiday season. Specifically, in the two weeks ending Jan. 3, 2016, App Store customers spent over $1.1 billion on app downloads and in-app purchases. This figure includes back-to-back weekly records for traffic and purchases on the App Store.
Jan. 1, 2016 is now the biggest day in App Store history, with customers spending over $144 million in a single day. This breaks the previous one-day record, which was set just one week earlier, on Christmas Day in 2015.
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