App of Joe Looks to Challenge Starbucks, Help Independent Coffee Shops in NYC
The app was designed to help independent coffee shops in New York reach new customers by offering consumers cheaper drinks than they’d find at larger coffee chains.
App of Joe officially launched its coffee shop application on mobile. The app was designed to help independent coffee shops in New York reach new customers by offering consumers cheaper drinks than they’d find at larger coffee chains.
So far, App of Joe has partnered with 20 coffee shops in the East Village and Lower East Side of Manhattan. Users can purchase “basic” drinks including coffee, tea and espresso for $1 each, while “fancy” drinks, such as lattes and macchiatos, cost $2 each.
The app allows users to customize their drinks with things like extra shots or extra flavors, as well as order larger sizes for 30 cents per upgrade for basic drinks and 50 cents per upgrade for fancy drinks.
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