New Facebook API Tells Game Developers Which Players Are Eligible For Promotions
Facebook announced Monday that it has launched a new application-programming interface that lets game developers know if a user is eligible for an upgrade or gift through the payer promotion system. The social network noted that companies such as Kixeye have utilized payer promotion to grow revenue and get gamers more fiscally involved.
Facebook announced Monday that it has launched a new application-programming interface that lets game developers know if a user is eligible for an upgrade or gift through the payer promotion system. The social network noted that companies such as Kixeye have utilized payer promotion to grow revenue and get gamers more fiscally involved.
The site posted about the new API on its developer blog on Monday, explaining how this helps game developers:
Payer promotion is subsidized by Facebook and allows you to offer certain people a discount on your game’s virtual currency, such as $3 of value for free.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in