Amazon Offers Gift Cards Through Facebook

In another sign of the growing maturity of social shopping, Facebook users can now give Amazon gift cards to their friends on the social networking site.

In another sign of the growing maturity of social shopping, Facebook users can now give Amazon gift cards to their friends on the social networking site.

To take advantage of this, users need to link their Facebook and Amazon accounts at www.amazon.com/giftcards-facebook. The sender can choose a gift card design, specify an amount up to $5,000 and write an optional message, according to an Amazon press release. The sender can also schedule the date for the gift card to appear on the recipient’s Facebook Wall up to a year in advance.

“We think our customers who use Facebook will be thrilled that we’ve made gift-giving more social,” said Michael Gellar, director of Amazon gift card issuer ACI Gift Cards.

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