How to Monetize Your Video Content on Every Screen
Today, video-content owners have more opportunities to reach viewers than ever, thanks to the popularity of online video viewing, which accounts for one-half of all mobile traffic
Today, video-content owners have more opportunities to reach viewers than ever, thanks to the popularity of online video viewing, which accounts for one-half of all mobile traffic, according to Digiday. But meeting viewer demand is more complex now due to the proliferation of devices and fragmentation of video-playback technologies.
Before the launch of the iPad in 2010, most devices used Flash to deliver a consistent video experience typically focused on the desktop. Not only did the iPad standardize on and consequently popularize two new technologies — HTML5 and HLS — but the iPad changed when, where and how we consumed video.
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