Advertisers That Bridge the Live Sports ‘Gap’ Are the Ones That Get Ahead

Reaching consumers during marquee sporting events is the expensive route, but it doesn’t mean it’s the only way to reach interested audiences.

The past month saw a flurry of advertiser activity, spending and consumer attention dedicated to the 2016 Summer Olympic Games in Rio de Janeiro. Now, with the 2016-17 National Football League season ramping up, advertisers are again facing what seems like a yearly dilemma: Should they spend top dollar to advertise during these live sporting events?

With some advertisers shelling out staggering amounts to reach fans during these big games, it can be hard to gauge their return on investment.

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