Adobe Debuts Updated Media Optimizer, New Analytics Features, Experience Manager Communities

Adobe added to its already-robust social marketing offerings with several announcements at its Adobe Summit EMEA 2014 digital marketing conference in London, including a beefed-up new release of Adobe Media Optimizer, new features for the Adobe Analytics portion of its Adobe Marketing Cloud, and the introduction of Adobe Experience Manager Communities designed around social learning and field/channel enablement.

AdobeMarketingCloud650Adobe added to its already-robust social marketing offerings with several announcements at its Adobe Summit EMEA 2014 digital marketing conference in London, including a beefed-up new release of Adobe Media Optimizer, new features for the Adobe Analytics portion of its Adobe Marketing Cloud, and the introduction of Adobe Experience Manager Communities designed around social learning and field/channel enablement.

New features in the updated Adobe Media Optimizer include:

  • Next-generation predictive modeling algorithms, which allow marketers to accurately project the performance of campaigns and bolster return on investment by automating budget allocations through campaign simulations and spend recommendations.
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