STUDY: Brands on Facebook Post More to Combat Declining Reach

Brands on Facebook posted more frequently during the first quarter of 2015 in an attempt to combat declining organic reach, while Periscope is starting to pull away from Meerkat in the live video-streaming sector.

Adobe1Q2015FBBrandedPostsBrands on Facebook posted more frequently during the first quarter of 2015 in an attempt to combat declining organic reach, while Periscope is starting to pull away from Meerkat in the live video-streaming sector, according to the latest research from Adobe Digital Index.

ADI analyzed 490 billion Facebook post impressions; 525 billion ad impressions from search engines Google, Yahoo and Bing; and 2 million mentions of social streaming applications between the first quarter of 2014 and the first quarter of 2015.

Overall

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in