70% of In-Store Purchases Will Be Driven by Online Research (Infographic)
In 2015, one-half of consumers made purchases based on social recommendations.
End-of-year shopping is no longer contained between Thanksgiving and Christmas. Last year, Facebook advised marketers to start preparing their campaigns as early as August–prudent advice with social users preparing well in advance of the holidays. An infographic from Taykey provides insights for holiday 2016 marketing based on analysis from 2015.
Product research, shopping conversations and social shopping have all been increasing recently, and they are set to rise again this year, with e-commerce sales expected to go up 13 percent during the holidays.