If you’re hoping to optimize your Pinterest promoted pins, there are several strategies you can take to boost ROI and increase visibility. It’s not uncommon for businesses to make a few mistakes when they first start a promoted pins campaign, but these five methods will help you generate results.
1. Test Different Pin Sizes
Start with the size of your promoted pins. You probably already know that portrait-oriented (tall) pins work better than the landscape (wide) variety, but how tall should you make your images? Try testing different versions while maintaining the consistent 2:3 aspect ratio.