5 Tips to Supercharge Your Emails With Instagram and Twitter

Here are 5 tips and examples of how marketers can have their cake and eat it too by simply baking social content right into their email.

Plenty of ink has been spilled in the ongoing social vs. email marketing debate. The conversation often concludes with a concession that both channels have pros and cons, and as appropriate, marketers should use both.

But in general, ‘use both’ still means separately. The mantra: ‘use email for this and social for that’ is outdated. The fact is, social and email campaigns aren’t a zero sum game and don’t need to exist in silos.

When marketers integrate social and email, the most popular tactics are elementary at best (e.g.

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