5 Steps for Setting a Foundation for Social Media Amplification

When supported by a customer-centric mindset, original storytelling, and a plan for long-term follow-up, paid social amplification can be a powerful tool.

Since the early days of Facebook, social media leaders have sought to create advertising opportunities without compromising user experience. In the past year, social advertising, which a tight circle of digital marketers have begun to refer to as paid social amplification, has become more accessible to brands of all sizes.

In 2014, total marketing spend on social media worldwide topped $16 billion, a 40 percent increase from the year before. However, with the endless content shared each day and the growing popularity of new platforms, paid social amplification is only growing in complexity.

Since

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