5 Holiday Shopping Season Goals for Brands on Facebook (Infographic)

The holiday shopping season is getting closer, and Facebook IQ gift-wrapped five key areas for marketers to focus on.

The holiday shopping season is getting closer, and Facebook IQ gift-wrapped five key areas for marketers to focus on.

Facebook IQ’s “Five Ways to Unwrap Holiday 2015” follow, along with supporting data from the social network’s research arm:

Make it a gateway moment

  • 59 percent of shoppers worldwide plan to do things differently this holiday season.
  • 53 percent plan to shop across multiple channels.
  • 40 percent plan to do more shopping online.
  • 37 percent plan to do most of their shopping before Black Friday, with that number rising to one-half in the U.S.
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in