5 Factors That Are Brewing the Perfect Storm for Social Shopping

Transactions are no longer limited to e-commerce sites, they happen right here on social media now. So what are these five ingredients that are responsible for this perfect storm?

We (marketers) have all been waiting for this moment for the last decade: The moment social media goes from being an engagement platform to a revenue generation tool.

Yes, for years now, businesses large and small have had to struggle to defend their social media spends. After all these years, just 36 percent of all CMOs claim that they see clear quantifiable results from social media marketing. Questions like ROI, revenue attribution, last mile conversions have dogged the platform like a heavy albatross around its neck.

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