5 Awesome Direct Messages (And Why You Should Use Them More Often)

Are you using Twitter's direct messages in your marketing? Here's how!

Let’s be honest: Direct Messages (DMs) on Twitter are not usually part of a brand’s marketing strategy. At least, not in a successful way. As we explored last week, there are lots of brands using them to annoy their customers by spamming them with sales pitches and desperate pleas for attention. However, there are less annoying, even valuable and pleasant, ways that brands can use DMs as part of their marketing toolbox. Here are five ways you can leverage DMs to your marketing advantage:

Awesome DM #1: Personalized support

Is your customer having trouble with your product? Rather than engage in multiple back-and-forths publicly (which can sometimes be embarrassing for both you and the customer you are trying to help), why not help them privately? DMs are the perfect place for customer support that doesn’t need to be aired to the whole Twitter-verse.

Example: “Hi [name], how about we take this to direct...



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