3Q EARNINGS CALL: When Will Facebook Finally Debut Video Ads?
The subject of Facebook’s long-rumored and perpetually delayed launch of video ads was raised during the social network’s third-quarter earnings call Wednesday, and the timetable remains up in the air.
The subject of Facebook’s long-rumored and perpetually delayed launch of video ads was raised during the social network’s third-quarter earnings call Wednesday, and the timetable remains up in the air.
In response to a question from JPMorgan Analyst Douglas Anmuth, Co-Founder and CEO Mark Zuckerberg said:
The experience with Video on Instagram has been very positive so far, right? I think that we proved that having a quick-start auto-play can be a good experience inline in the feed, and that people really feel like they are in control of the experience.
This is an important launch for Facebook overall, because the addition of video content to the stream could be one of the most positive things that we have done in a long time for making it more engaging, but if we do it poorly, then it could also be a negative thing.
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