REPORT: Facebook Desktop News Feed Ad Placements Costly for Black Friday, Cyber Monday
Digital marketing agency 3Q Digital shared some insights about the Black Friday and Cyber Monday Facebook advertising performances of two of its clients, finding that while mobile accounted for most of the traffic, desktop News Feed ads were much costlier.
Digital marketing agency 3Q Digital shared some insights about the Black Friday and Cyber Monday Facebook advertising performances of two of its clients, finding that while mobile accounted for most of the traffic, desktop News Feed ads were much costlier.
3Q Digital analyzed the activity of a leading children’s educational toy subscription service and a leading online jewelry supplier, finding that:
- Both clients ran substantial discounts in ads specifically mentioning Black Friday and Cyber Monday, with the toy company offering 40 percent off the first month’s subscription and the jewelry supplier 50 percent off its entire catalog.
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