3 Tips for a Successful User Generated Content Campaign
User-generated content makes a brand more approachable. This results in brand campaigns being more authentic while building greater loyalty.
Organic reach for brands was recently dealt another blow, making the already shrinking impact of organic Facebook posts even smaller. This time, Facebook is directly targeting the likes and comments that friends make on a Facebook page’s posts, pushing those stories further down their friends’ News Feeds.
Reports by Ogilvy and Forrester found that Facebook posts from brand pages reach just 2 percent of their fans and only 0.73 percent of top brand fans engage with each of their posts.