Influencing customers can be very tricky, especially because consumers are so aware and dismissive of advertising. Turning customers into influencers may be the more profitable path, because of increased peer influence on social networks. Ninja Metrics has released an infographic that details the power of influential customers.
According to the infographic:
An influential customer is one who promotes the company through their own network of friends and contacts. The more a customer becomes a brand advocate, the more influence and ‘social value’ they have, ultimately resulting in higher sales.