Does your business have a hashtag strategy? It’s easy enough to add one or two relevant hashtags to the end of a tweet – like #education, #technology, #marketing and other industry- or topic-specific keywords. But are you really maximizing on hashtags this way?
Sure, you might get your tweets in front of a few more eyeballs, but to really be a hashtag pro, you’ve got to think outside the box.
Here are three creative ways you can use hashtags to promote your business:
Encourage user-generated content
Hashtags are great to use when promoting branded content, but have you tried using them to get more content?
You probably have a core group of Twitter followers who make a point to see most of your tweets.