27 Million Pinterest Users Pinned Halloween Costumes (Infographic)

Trick and treat your way to Halloween sales on social media.

Holiday shopping has become a long tail affair for consumers and businesses alike. With the influence of Black Friday spreading into earlier weeks and months, marketers are starting their campaigns sooner and sooner. During this creep, it’s possible that marketers may be forgetting about the truly creepiest holiday of all: Halloween.

An infographic from influencer marketing platform The Shelf examined just how much consumers love Halloween.

When it comes to spending, consumers will likely spend $8.4 billion this year, which is a $1.5 billion increase

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