Study: Carson, Trump Rule Facebook, Hillary Owns Twitter and All Candidates Love Emojis

Which posts by candidates for the 2016 presidential election resonated most with social media users? Fusion fired up its Political Image Machine to find out. Fusion said it analyzed a total of 152,883 posts by the candidates on Twitter, Facebook and Instagram during 2015, writing: Yet for all the emoji and exclamation marks (9,205 and counting), this year’s top tweet by a candidate got just 105,864 favorites. To put that in context, Justin Bieber can get 136,807 faves just for posting this. Luckily for the candidates, Bieber’s Canadian. Findings by Fusion included: Most popular post by a candidate: Ben Carson. His post had more than 1.15 million likes at the time of this post. Carson and Donald Trump dominated the most popular posts on Facebook. Hillary Clinton was the top performer on Twitter. I'm running for president. Everyday Americans need a champion, and I want to be that champion. –H https://t.co/w8Hoe1pbtC — Hillary Clinton (@HillaryClinton) April 12, 2015 The boys are right. We need everyone's help to get the planet moving in the right direction. http://t.co/rNQSBSmgJ8 #action1D — Hillary Clinton (@HillaryClinton) July 9, 2015 It’s so much more fun to watch FOX when it’s someone else being blitzed & sacked! #SuperBowl — Hillary Clinton (@HillaryClinton) February 3, 2014 Proud. pic.twitter.com/9J44PCYeuQ — Hillary Clinton (@HillaryClinton) June 26, 2015 The science is clear: The earth is round, the sky is blue, and #vaccineswork. Let's protect all our kids. #GrandmothersKnowBest — Hillary Clinton (@HillaryClinton) February 3, 2015 The Instagram title went to Bernie Sanders. I can assure you from the depth of my heart that when I grew up in a three-and-a-half-room apartment in Brooklyn, New York – a rent-controlled apartment – that no one ever thought, or I ever thought, I would become president of the United States. A photo posted by Bernie Sanders (@berniesanders) on Nov 18, 2015 at 5:41pm PST Tell me, future boy, who's President of the United States in 2017? "Bernie Sanders." Bernie Sanders?! From Vermont? A photo posted by Bernie Sanders (@berniesanders) on Oct 21, 2015 at 6:44pm PDT And the most-used phrases by each candidate were: Bobby Jindal: sanctuary city leaders Jeb Bush: radical Islamic terrorism Clinton: custom state tee Trump: Saturday Night Live Lincoln Chafee: Iowa State Fair Mike Huckabee: kill common core Carly Fiorina: FEC (Federal Election Commission) fundraising deadline Jim Gilmore: national security forum John Kasich: balanced budget amendment Rand Paul: contribution of 20.16 Lindsey Graham: town hall meeting Rick Perry: President Barack Obama Chris Christie: town hall live Carson: debate watch party Marco Rubio: American century click Jim Webb: criminal justice reform Sanders: program watch live Ted Cruz: radical Islamic terrorism George Pataki: wild Irish breakfast Rick Santorum: Tuesday March 24 Martin O’Malley: debt-free college Scott Walker: government special interests Finally, these were the emoji used by candidates, and clicking on each one in the Fusion post will lead readers to its context. Readers: How did your favorite candidate perform on social media in 2015? Top image courtesy of Dr. Ben Carson on Facebook.

Social Pro Daily

Study: Carson, Trump Rule Facebook, Hillary Owns Twitter and All Candidates Love Emojis

Scott Walker and Mike Huckabee really, really loved using emojis in 2015.

David Cohen

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David Cohen