2014 Facebook Studio Awards: Five Key Trends From Chief Creative Officer Mark D’Arcy

Facebook Chief Creative Officer Mark D’Arcy shared his thoughts on the recently announced winners of the 2014 Facebook Studio Awards in a post on the Facebook for Business page, outlining five key trends from this year’s winners.

MarkDArcy650Facebook Chief Creative Officer Mark D’Arcy shared his thoughts on the recently announced winners of the 2014 Facebook Studio Awards in a post on the Facebook for Business page, outlining five key trends from this year’s winners.

The five key trends highlighted by D’Arcy were:

Last Year’s Exceptional Is This Year’s Standard

Oreo set the bar in 2013, building a publishing system with a cadence of creativity, doing 100 pieces in 100 days around a strong brand idea. While not all brands need to be publishing at that pace, having a well-developed publishing system that aligns business objectives, creativity and media is now cost of entry.

Both brands and agencies have realized that to excel creatively in a connected world, they must think and behave differently.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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