Nearly 20M Facebook Interactions During Wimbledon
The 2013 Wimbledon Championships tennis tournament is in the books, with two first-time champions having been crowned -- Andy Murray of the U.K., marking the host country’s first Wimbledon winner in 77 years, and Marion Bartoli of France -- and Facebook Consumer Content Manager Alex Walker and Data Editor Robert D’Onofrio reported in a post on the Facebook Newsroom that there were nearly 20 million global interactions (posts, comments, and likes) leading into the final matches.
The 2013 Wimbledon Championships tennis tournament is in the books, with two first-time champions having been crowned — Andy Murray of the U.K., marking the host country’s first Wimbledon winner in 77 years, and Marion Bartoli of France — and Facebook Consumer Content Manager Alex Walker and Data Editor Robert D’Onofrio reported in a post on the Facebook Newsroom that there were nearly 20 million global interactions (posts, comments, and likes) leading into the final matches.
Following are highlights of the Wimbledon-related information shared by Walker and D’Onofrio:
- Murray added more than 230,000 likes during the last week of the tournament, bringing his total to nearly 1.3
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in