Developers: How To Gain 4.5 Million Users In A Few Months

Crime City, developed by Funzio --a small social gaming company located in San Francisco -- went from 2 million users in October of 2010 to 6.5 million users in January 2011. According to a recent case study, Ad Parlor -- company that manages large Facebook campaigns -- worked with Funzio to define the game's target audience.

Crime City, developed by Funzio –a small social gaming company located in San Francisco — went from 2 million users in October of 2010 to 6.5 million users in January 2011. According to a recent case study, AdParlor — an advertising company dedicated to managing large Facebook advertising campaigns — worked with Funzio to define the game’s target audience.

AdParlor immediately incorporated more user-tracking features to enhance the information gathered about Crime City’s user base. The idea behind this was to track how long a user would stay on the game, as well as the level the user reached.

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