What Every Social Media Marketer Should Know About Vitrue

Vitrue publishes software tools to help businesses harness the marketing potential of social media networks. After the jump - what you need to know about the Vitrue Social Relationship Management Platform.

Vitrue publishes software-as-a-service (SaaS) tools to help businesses harness the marketing potential of social media networks.

Anchored by the Vitrue Social Relationship Management (SRM) Platform, Vitrue works with marketers of all sizes, from global brands to local businesses, as well as agencies, to deliver a turnkey, comprehensive solution to message, manage, measure and maximize interactions across Facebook and Twitter.

Ways the product benefits social media campaigns

The Vitrue SRM Platform’s main components – Vitrue Publisher, Vitrue Tabs and Vitrue Apps – deliver publishing, applications, moderation and measurement in a web-based interface.

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