10 Rules for Successful Social Media Monitoring & What They Mean to You

Basic social media monitoring is giving way to more sophisticated analytics that may change the way your company does business. What can your brand do be get the most benefit from this shift?

In a previous post, we looked at some of the ways basic social media monitoring is giving way to more sophisticated analytics.

Taken from Listening 2.0: Leveraging Social Intelligence to Drive Business Results, a white paper from Converseon, these shifts – which it calls Listening 2.0 – may result in social intelligence becoming infused into your total operations. While some social media professionals may take exception to some of these observations, as a whole they offer insight into the rapid evolution of the science of our industry.

After examining the balance of the differences between existing and evolving social media monitoring (SMM), we’ll look at ten suggestions for harnessing these advanced monitoring capabilities.

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