Goodbye Pollsters, Hello 'Sentiment Analyzers'

Candidates on the losing side of their midterm election races may see some familiar faces in the unemployment line come November 3rd. Pollsters.

Candidates on the losing side of their midterm election races may see some familiar faces in the unemployment line come November 3rd. Pollsters.

Yes, venerable polling institutions like Gallup and Zogby who always seem to want our opinion right as we sit down to dinner have new competition on the rise: sentiment analysis.

The technique, which analyzes conversations on social networking sites, blogs and other online conversations to measure public opinion, is finding a home in politics, reports

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in